Internet to Get a Whole Lot Bigger, 100's new Web domains to be released

Having a website ending in .com and .org is so last decade. The Internet Corporation for Assigned Names and Numbers (ICANN) recently announced that 100 different gTLDs, or generic top level domains, are on track to becoming incorporated into the Internet universe. 

You might see a URL ending with new domains, including .bike, .ninja, .singles and .clothing, could better reflect the products that businesses sell over the next couple of weeks. Others that are coming soon include .holdings, .plumbing, .singles and .ventures, construction, .menu and .technology.

The rollout is being called one of the biggest changes to ever hit the Internet as companies and individuals gain access to a wider variety of domains that could better reflect their business type or the products they sell. The year ahead will be defined by new opportunities in a vastly expanding online landscape. 

Each application costs $185,000, and both Amazon and Google are looking to capitalize on the boom of new names.  Among the original 1,900 applications, Amazon went after 76 different gTLDs, while Google went after 101. It's a significant investment for two of the leading tech companies in the world.

But many of the applicants are sticking with a single application. Hyatt only wants .hyatt, Gucci only wants .gucci, and perhaps surprisingly, Apple only wants .apple.  The brands are the ones leading the way. This will enable companies to really experiment and get closer to their customers while extending their brand. It's the future of the Internet.

Anyone can purchase new Web addresses via registrars such as GoDaddy, Network Solutions and Many already allow interested buyers to preregister for new addresses. 

Los Angeles-based ICANN said it has received 1,930 applications for new domain extensions in the last two years. The nonprofit agency has so far approved 107. There are currently 22 generic top-level domain extensions, with the most popular by far being .com. Roughly 110 million addresses end in .com, out of 265 million domain names registered globally.

Domain names are real estate of the Internet, and new land has just been opened up. So getting to stake your claim early is obviously better. The influx of domains will fundamentally change how people navigate the Internet, with names that are much more meaningful and targeted.